Who we are


The First European Digital Innovation Hub (eDIH) in the North-East Region

Launched in 2019, at the initiative of the North-East Regional Development Agency, in collaboration with universities, clusters, and numerous private companies specializing in technology and digital marketing in the region. These entities provide expertise, solutions, programs, and professionals to support digital transformation and innovation among SMEs and public institutions in the healthcare and manufacturing sectors.


Cristina Baghiu

Hub Coordinator, Digital Culture and Skills Group Leader

Atelierul de Idei & ONG DIZ President

Conf. Dr. Simona Caraiman

Academic coordinator and Test-before-invest Leader

Technical University “Gh. Asachi” Iasi

Lidia Bețoaea

Innovation Ecosystem Leader

North East Regional Development Agency

Georgiana Dragomir

Digital Communication Leader


Carmen Mihai

Health Group Co-Leader


Conf. Dr. Ionuț Nistor, MD

Health Group Co-Leader

MAVIS Center, UMF Iași

Florin Cardașim

AI Group Leader


Our History

Funded as a non-profit initiative.
Member of the international networks EIT Health, EIT manufacturing, DIH2, I4MS.
We became a fully operational DIH focused on Artificial Intelligence and advanced digital skills.
DIZ becomes the only eDIH in North-East Romania. We became a certified Change2Twin HUB and IT Cluster Ambassador.

We are part of several industry associations and DIH networks at EU level: DIH2, I4MS, DIH certified Change2Twin, EEN node, EIT Health and EIT Manufacturing.
We support successful and sustainable digital and green transformation in the region. We help SMEs and public hospitals advance their digital transformation. We support innovative companies to create new digital products and solutions.

What is a
European Digital Innovation Hub?

European Digital Innovation Hubs (EDIHs) are one-stop shops specializing in helping companies tackle digital challenges and become more competitive. These entities have a regional presence and a deep understanding of the needs and problems companies face in their area. Through the EDIH network, these hubs facilitate the exchange of best practices and provide needed skills that may not be available locally. With the support of EDIH hubs, companies have access to innovative services and training programs that help promote digital transformation.

The main activities carried out by EDIH are:
  • Providing technical expertise and the opportunity to test before investing in digital solutions.
  • Supports companies in improving business processes, production, products, or services through digital technologies.
  • Provides financial advice, training, and skills development required for successful digital transformation.

Our Objectives for
2021 - 2028

Our mission is to provide continuous support for assessing and improving the level of digitization of small and medium-sized enterprises (SMEs) and local public administrations in the North-East Region. Additionally, we are committed to helping them identify suitable technological solutions, potential partners, and sources of funding needed to implement the solutions required to enhance their competitiveness, innovation index, and level of digitalization.


Developing the concept of a one-stop-shop in the region through support services in the digitalization of companies and public institutions, covering the end-to-end process of digital innovation.


Promoting regional, interregional, and international cooperation and collaboration among research, public, private, and academic sectors.


Functioning as the epicenter of the regional digital innovation ecosystem in the North-East Region, taking a leadership role in the ICT sector and enhancing the ecosystem’s capacity.


Transforming the workforce in the region into a highly digitized one, tailored to the needs of sectors with smart development potential in the region.

Extended Team of Digital Innovation Zone

Atelierul De Idei

Cristina Baghiu

Consultant Lider

Crina-Mihaela Vlascu

Consultant HR Senior Practitioner Agile HR

Iulia-Marina Sofian

Consultant HR

Raluca-Elena Pricop

Consultant HR

Ciprian Baghiu

Expert În Educație

Atelierul de Idei is an innovation and digital culture agency focused on designing and facilitating change processes in organisations. We are active on the training programs market since 2019 and leaders on the Agile for HR niche, Co-Founders and Lead training programs advanced digital skills and digital culture in Digital Innovation Zone and Co-Founders of the community of practice for agile business – Agile People Romania. We are part of HR Club (RO), Workplace Innovation (UK) and Excellence Hub of EMCC Romania for Agile Coaching.The mission of the Ideas Workshop is to help teams acquire agile management skills and digital transformation.

Georgiana Dragomir

Digital Communication Leader

Ancuța Ciocoiu

Digital Strategist

Irina Petrea

Digital Marketing Specialist

Grapefruit is an end-to-end digital agency with over 23 years of experience in the digital field, and the first Romanian agency specialized in user experience. They provide comprehensive digital consultancy and services to multinational companies, helping them improve the value they deliver to customers, end-consumers, and employees. With a diverse client base in industries such as FMCG, Automotive and Energy & Finance, Grapefruit prides itself on strong, long-lasting partnerships built on trust and ongoing collaboration.

Irina TOMA

Project Manager

Denisa Dan

Coordonator Acces La Finanțare

Oana Arsenoi

Coordonator Comunicare

Gabriel Comorașu


Iana Lomos


Iceberg is a market leader in consulting and technology services provided to private and public clients in Romania and the EU. Our business model is divided between B2B services for third parties and the implementation of projects funded by various donors, including the European Structural and Investment Funds, Horizon Europe, World Bank, BERD, etc. Over the last decade, our team of multidisciplinary experts has developed and implemented projects with a total value of over €400 million, covering topics such as infrastructure development, research and innovation, economic development, education and VET, digital transformation, e-government, etc.

Carmen Mihai

Manager Cluster Si Expert Inovare In Domeniul Medicinei

Adrian Iftene

Coordonator Medtech Al Clusterului Și Expert Senior IA Si Healthtech In Cadrul Proiectului

Vasile Fotea

Președinte Cluster Și Expert Sănătate În Cadrul Proiectului

Diana Plugaru

Coordonator Proiecte Și Consultant În Cadrul Proiectului

The North-East Regional Innovative Molecular and Structural Imaging Cluster (IMAGO-MOL), the only medical imaging cluster in Romania, is a non-governmental entity that aims to support the innovation and scientific competitiveness of its members, gathering under its umbrella 59 members from the region and beyond universities, companies, hospitals, facilitators, APLs, and other local organizations.

Lidia Bețoaea

Șef Birou One Stop Shop

Silviu Stoica

Expert Birou One Stop Shop

Georgiana Nedelea

Expert Birou Cooperare Externă

Lidia Tepeș

Expert Birou Contabilitate

Lucian Alexa

Expert Birou IT

NERDA stimulates and supports the development of regional potential.
We are a non-governmental, non-profit, public utility organization, with legal personality, which contributes to reducing regional disparities by stimulating the economic, social and cultural development of the North-East Region. All the actions undertaken by our organization are aimed at increasing the prosperity of the region and the quality of life of its inhabitants. Therefore, the entire activity of the North-East RDA is at the service of the general public – the inhabitants of the North-East Region.
We develop and promote regional development strategies, attract resources, identify and implement funding programs and provide services to stimulate sustainable economic growth, international partnerships and entrepreneurship.

Lucian Nita

Manager Proiect

Nicu Popescu


Iulia Weingold

PR & Copywriter

RomSoft is a Romanian-owned software development company founded in 2001 in Iasi by Nicu Popescu and Dorin Cristea. The company’s mission is to create applications that make people’s lives a little better. The applications we develop are intended for the medical field, various industries, or socio-cultural areas. Our portfolio includes both commercial applications and research projects, especially with application in the medical field, telemedicine, e-health, self-health.

Florin Cardasim

Technology Expert And Community Builder

Madalina Moisa

Project Manager And Community Builder

Claudiu Costan

Technology Expert And Community Builder

Constanta Ghitu

Technology Expert And Community Builder

Strongbytes is a technology company that provides software engineering and capacity building services for data-driven, cloud-enabled organizations working in sectors such as healthcare, finance, automotive, government and more. It helps companies improve their ability to consistently access and analyze data to make accurate decisions by providing core capabilities such as cloud applications, data platforms and Machine Learning.

Simona Caraiman

Manager Proiect

Cristina Baghiu

Coordonator Hub

Adrian Burlacu

Expert Senior

Constantin Catalin Dosoftei

Expert Senior

Robert Gabriel Lupu

Expert Senior

Nicolae Lucanu

Expert Senior

Maria Zauer

Asistent Proiect

Gabriela Popescu

Manager Financiar

TUIASI is one of the oldest and most renowned public higher education institutions in Romania, with an important tradition in engineering research and innovation. Our mission is to create and share scientific and technological knowledge for society and the environment, making significant contributions to global challenges in medicine, mobility, industry, or the environment. TUIASI supports digital transformation and innovation in the region by providing a comprehensive technical infrastructure and state-of-the-art expertise in areas such as AI, machine learning, data science, robotics, computer vision, industrial automation, digital twins, mixed reality applications, logistics demo cases with autonomous mobile robots, video inspection, etc.

Ionut Nistor

Director Centrul De Inovare Și Transfer Tehnologic

Alexandru Plesoianu

Referent Inovație Și Transfer Tehnologic La CITT MAVIS

Natalia Erbiceanu

Responsabil Administrativ - Financiar La CITT MAVIS

Cojocariu Madalina

Bioinginer Medical La CITT MAVIS

Gheorghe Mahu

Informatician La CITT MAVIS

The University of Medicine and Pharmacy “Grigore T. Popa” of Iasi, Romania, is a public higher education and research institution offering bachelor, master, doctoral and continuing medical education. It is accredited by the European University Association (EUA) and the World Federation of Medical Education (WFME). Named in honour of the scientist Grigore T. Popa, the University is classified by the Ministry of Education as a “university of research and advanced education”. The University is a complex higher education institution, comprising four faculties: Medicine, Pharmacy, Dental Medicine and Medical Bioengineering. With a teaching staff of 926, it trains around 10,000 students in 16 specialisations in three languages of instruction: Romanian, English and French.